Social Media Manager



Selfridges is a social centre where everyone is welcome. We surprise, amaze and amuse our customers everyday by doing the unexpected, celebrating those special moments and inspiring one another. We are the destination for the most extraordinary customer experience unrivalled with products and services ranging from high street to high end.


To share these stories, products and events that makes Selfridges unique, we are looking for a Social Media Manager to join our team and connect with our customers across a range of channels.





Based in our London offices, you will be responsible for setting the tone and direction of social media for Selfridges, covering both the UK and international markets.


Working in our Communications Department, you will drive the Selfridges social media communications strategy and report into the Director of PR, Events& Social Media, working together to approve copy and visuals, scheduled 2 to 3 months in advance using social media calendar tools.


As Social Media Manager, you will be responsible for the strategic planning and delivery of campaigns, third party relationships and internal reporting and presentations.  You will drive awareness, extend our brand social media reach and develop a genuine connection with new and existing customers, driving engagement and advocacy.


You will partner closely with the PR team and drive the social media strategy through others, being highly competent in matrix working. Through building strong working relationships through the business, you will be a key point of contact and deliver the kind of forward-thinking, commercial and imaginative plans that will not only ensure our continued level of performance, but take our social media offer to a whole other level.



Your passion and confidence will set you apart and while consulting with a wide range of stakeholders, you’ll take real pride in delivering a personalised and professional service. You’ll have genuine passion for social media and developments within this industry, with a natural curiosity to discover and share with others. Bringing your personality to the service experience you will always look to genuinely connect with your customers while thinking creatively to bring your ideas to life. As well as having the ability to work well as part of a team, you’ll be willing to embrace opportunities to build your skills in order to offer quality and reassurance to all of our internal and external customers.


We are looking for someone who is confident copywriter with a flair for language and working knowledge of SEO. You will have experience of uploading and editing content within a CMS and Photoshop & Dreamweaver experience is preferable. You will have a strong digital marketing background, working in a fast paced, highly commercial environment and have extensive experience managing social platforms across international territories. Strong organisational skills are a must, along with strong influencing and communication skills.



Extraordinary experiences are not only for customers, but team members too. We offer all team members the chance to be a part of something unique where they can enjoy careers that provide inspiring experiences, exciting challenges and great benefits.


They also know that Selfridges is committed to developing its talent, which allows for a wide scope of amazing opportunities as the business continues to grow. Whether you are a Values Ambassador, Green Warrior, a member of the Work it Lab or you get your fix for fashion by taking part in our internal shows, there are many ways to show and develop your talent.


Living our Values is essential to the way we work day to day, encouraging greater social responsibility amongst our team members. From our Project Ocean campaign to Bright Young Things, we are focused on a long term approach to sustainability by buying better and inspiring change.


This role’s key benefits includes 35 days holiday including bank holidays, potential for performance related bonus, private healthcare cover, subsidised gym membership offer, season ticket loan, cycle to work schemes, pension contribution and not to mention a generous staff discount!



Harry Gordon Selfridge first arrived in London from Chicago in 1906 with his heart set on opening his dream store. With his revolutionary understanding of publicity and the theatre of retail, Selfridges Oxford Street opened its doors for the first time in 1909.

The founder’s spirit of innovation and creativity lives on through its owners today. Since 2003, W. Galen Weston and his family have owned and operated the business. With the store being named ‘Best Department Store in the World’ on three consecutive occasions in a row (2010, 2012 & 2014) and most recently being awarded the title of ‘World’s Best Sustainability Campaign by a Department Store’ at the Global Department Store Summit 2016, Selfridges today is more than just the sum of its products. It's a shopping experience that promises to surprise, amaze and amuse and to this day, as Harry Gordon Selfridge said, ‘Everyone is welcome’.

With our Vision, to be the destination for the most extraordinary customer experience, innovative and iconic ways to make this a reality are never too far away. An exciting investment programme is underway in our…

Team members across our business strive to keep our Vision a reality through the values we live day to day and the stories we make, tell and share.