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Performance Marketing Assistant
Are you able to support Selfridges’ performance marketing team, following the strategic and tactical directions across acquisition-focused channels (paid search, SEO, affiliates)? Can you assist to ensure that we achieve company online KPIs as well as acquire, convert & retain Selfridges’ customers?
KNOW THE ROLE
Reporting into the Performance Marketing Assistant Manager you will contribute towards the overall business objectives by working with cross-functional teams to drive performance across product launches and new business campaigns, supporting the delivery of effective Paid Search, SEO and Affiliate activity.
As our Performance Marketing Assistant you will act as a champion for performance marketing across the wider Customer Marketing team. You will be responsible for tracking the performance of Selfridges’ performance marketing channels and producing reports on their effectiveness.
KNOW WHAT WE'RE LOOKING FOR
You will bring your knowledge, understanding and experience of working within or alongside performance marketing channels. You will have experience using data to measure campaigns to identify areas of opportunity. Additionally you will have strong copywriting skills and high levels of numeracy and accuracy. You will support the day-to-day in-house management and optimisation of Paid Search, SEO and Affiliate campaigns. Take ownership of ad-hoc administrative and reporting tasks and be able to prioritise these effectively
You will get the exciting opportunity to assist on SEO blogger outreach campaigns.
You will also own the management of the end-to-end creative process for the affiliate channel, from thorough briefing into the production team, to asset co-ordination and placement.
Manage partner communications for the affiliate channel by writing and distributing all copy required.
Key skills for this role include; Organisation with an ability to multitask and work to tight deadlines, good copywriting skills with strong attention to detail, excel skills and analytical & results driven, with ability to use data to measure performance and identify areas of improvement.
KNOW WHAT’S IN IT FOR YOU
Extraordinary experiences are not only for customers, but team members too. We offer all team members the chance to be a part of something unique where they can enjoy careers that provide inspiring experiences, exciting challenges and great benefits.
They also know that Selfridges is committed to developing its talent, which allows for a wide scope of amazing opportunities as the business continues to grow. Whether you are a Values Ambassador, Green Warrior, a member of the Work it Lab or you get your fix for fashion by taking part in our internal shows, there are many ways to show and develop your talent.
Living our Values is essential to the way we work day to day, encouraging greater social responsibility amongst our team members. From our Project Ocean campaign to Bright Young Things, we are focused on a long term approach to sustainability by buying better and inspiring change.
This role’s key benefits includes 35 days holiday including bank holidays, potential for performance related bonus, subsidised gym membership offer, season ticket loan, cycle to work scheme, pension contribution and not to mention a generous staff discount!
THE SELFRIDGES STORY
Selfridges is a shop run on imagination: a place where the world’s most covetable brands combine with the most extraordinary spectacles, events and ideas for an experience like no other. The story began when Harry Gordon Selfridge first arrived in London from Chicago in 1906 with his heart set on opening his dream store. With his revolutionary understanding of publicity and the theatre of retail, Selfridges Oxford Street opened its doors for the first time in 1909. The founder’s spirit of innovation and creativity lives on through its owners today.
Since 2003, W. Galen Weston and his family have owned and operated the business, which now includes two stores in Manchester, one in Birmingham, plus selfridges.com and the Selfridges App which both deliver to over 130 countries.
In 2016 Selfridges was the first ever store to be awarded the title of ‘World’s Best Sustainability Campaign by a Department Store’ at the IGDS Global Department Store Summit, in-line with its focus on buying better and inspiring change. For an unprecedented three consecutive occasions in a row (2010, 2012 & 2014) Selfridges also won the coveted ‘Best Department Store in the World’ award, underlining its place at the forefront of retail.